About Us

behind the scenes at Criterion Systems

Established in 1992

Criterion Systems Ltd has earned a reputation as being one of the fastest growing and most successful independent telecommunications dealerships in the North West

We offer expertise in an increasingly complex market.  We specialise in the provision, installation and maintenance of phone systems, computer systems and networks. We maintain good working relationships with major companies in the communications industry, manufacturers and dealerships alike.

Mission Statement

Our job is to help you unwrap the jargon around digital technology and to find the optimum solution to today’s problems and being prepared for tomorrow’s

With over 40 years combined experience we are able to supply, install and maintain a diverse range of telecommunications equipment – from the smallest domestic telephone extension to the latest digital, multi-line switchboard phone systems. In addition, as we are not tied to any one manufacturer, we are in a position to provide truly independent advice.

We stop at nothing

To ensure our customers have the best solution for their needs and budget. Customer satisfaction is priority number one.

We Love To Explore​

New emerging technologies with a commitment to keeping all our clients secure, up to date and informed.

We Take It Step-By-Step

Whatever the solution we can provide a seamless migration, ensuring minimum disruption to your business.

We Keep It Simple

Each to their own – not everyone can be an IT genius, we explain technology in a simple easy to understand manner.

Your Dream. Our Mission.

We Believe In Hard Work And Dedication

We strive to provide quality service to every one of our customers, We work hard to understand your requirements  from initial survey to final commissioning and beyond.

meet our amazing team

The Faces Behind our Success

We Couldn’t Do It Without Them

Lee Smith

Managing Director

Phil Lancake

Sales Manager

Simon Pearson


See what we can do for you

we can do it together


Talk to Criterion Systems about the digital switchover

Let's have a chat